of total sales through a single streamlined outreach system
increased customer retention
total growth in six months
Alumni Case Study Showcase
Real-world projects built by our alumni, highlighting their approach to problem-solving, execution, and measurable impact across different domains.
Founder's Recommendation
"As Founder of Stravyn Hill, I had the opportunity to work with Asli during their Business Development Internship. She took ownership of key tasks, handled outreach effectively, and showed consistent execution. Quick to learn and responsive to feedback, they proved to be reliable and proactive. I’m confident they’ll contribute well to any growth or sales team."
Prashant X, Founder & CEO @ Stravyn Hill
Work in Practice: Case Study Exploration
Real projects. Real results. Each case study walks through the challenge, the strategy behind the solution, and the impact it created giving you an honest look at how problems get solved and value gets delivered.
(01)
Project Overview
From Overlooked to On the Radar: How a Focused Outreach Push Opened Doors in a Saturated Market
Most companies do not lose deals because their product is weak. They lose them because the right people never heard of them in the first place. That was exactly the situation here.
This is the story of a business development push inside a mid-sized B2B services firm operating in a space crowded with louder, better-funded competitors. The company had a strong track record with existing clients but almost no visibility beyond their current network. Referrals were keeping the lights on. A real pipeline was not.
The challenge handed to the intern was not small. Build relationships from scratch in a segment the company had never formally pursued, with no existing contacts, no warm introductions, and no established brand presence to lean on. Just a value proposition, a target list to be built, and a mandate to make something happen.
What followed was a disciplined, research-first approach to outreach that prioritized relevance over volume. No spray-and-pray email blasts. No generic LinkedIn connection requests. Instead, every touchpoint was built around a specific pain point, a specific person, and a specific reason to respond.
By the end of the engagement, the company had moved from invisible to in conversation with some of the most relevant decision-makers in the target segment with meetings booked, proposals sent, and two partnerships in active negotiation.
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Clients Goal and Challenge
Client’s Goal
Break into a new client segment without relying on referrals or paid acquisition. The goal was to build a repeatable outreach system that generated qualified conversations with decision-makers who had never heard of the company before.
Challenge
The company was entering a space where relationships already existed between buyers and competitors. Cold outreach in this environment gets ignored fast. The real challenge was not just getting replies it was earning enough credibility in a first message to make a senior buyer stop and engage. Previous attempts had produced near-zero response rates and no clear understanding of why.
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Our Process
Business Development Strategy
1
Segment Mapping and Decision-Maker Research
Rather than targeting a broad industry, the focus narrowed to a single sub-segment where the company’s existing case studies translated most directly. Each prospect was researched individually their recent activity, business priorities, and the gaps competitors were not addressing. This research shaped every message sent.
2
Messaging Architecture
Three distinct outreach angles were developed and tested each one addressing a different pain point relevant to the segment. Subject lines, opening hooks, and calls to action were all written to reflect the prospect’s world, not the company’s services.
3
Multi-Channel Sequencing
Outreach ran across email and LinkedIn using a structured sequence not a one-shot message. Each follow-up added new context instead of just bumping the thread. The sequence was designed to feel like a conversation, not a campaign.
4
Weekly Review and Pivot
Response data was reviewed every week. Angles that were not generating replies were cut. Messaging that opened conversations was expanded and refined. The process stayed lean by design nothing was kept just because effort had been put into it.
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Result
40 Qualified Conversations Started. 2 Partnerships in Active Negotiation. One Repeatable System Left Behind.
At the start, the company had zero presence in this segment. By the end of the engagement, that had changed in a measurable way.
Forty decision-makers who had never engaged with the company before were now in active conversation. Eight of those had moved to discovery calls. Two had progressed to proposal stage with partnership discussions underway. The pipeline built during this period represented a combined potential contract value that justified the entire engagement many times over.
Beyond the numbers, the company walked away with something more durable — a documented outreach system with tested messaging, a qualified prospect list with research attached, and a clear understanding of which pain points in this segment actually drive a response.
The intern did not just generate activity. They built infrastructure. The internal team could pick up exactly where things left off without losing momentum or starting from scratch.
The segment that once felt out of reach had become a legitimate growth channel — with real relationships, real conversations, and a clear path to closed business.