VERIFIED ALUMNI PORTFOLIO
Shivam Singh
Business Development professional with a sharp eye for new markets, client acquisition, and building pipelines that actually convert. Focused on turning strategy into results that stick.
Helping Companies Build Exceptional Tech Teams | Specialized in Full-Stack Developers (React, Next.js, Node.js) | Database Experts (MongoDB, PostgreSQL) | Tech Talent Acquisition
of total sales through a single streamlined outreach system
increased customer retention
total growth in six months
Alumni Case Study Showcase
Real-world projects built by our alumni, highlighting their approach to problem-solving, execution, and measurable impact across different domains.
Founder's Recommendation
"As Founder of Stravyn Hill, I worked closely with Shivam during their Business Development Internship. He showed strong ownership in lead generation and outreach, executed consistently, and adapted quickly to feedback. Reliable and proactive, he can add value to any growth or sales team. I recommend them with confidence."
Prashant X, Founder & CEO @ Stravyn Hill
Work in Practice: Case Study Exploration
Real projects. Real results. Each case study walks through the challenge, the strategy behind the solution, and the impact it created giving you an honest look at how problems get solved and value gets delivered.
(01)
Project Overview
Cracking a New Market: How We Identified and Converted 50 High-Value Leads in 90 Days
This case study walks through how a B2B company sitting on flat growth for over a year made a calculated move into a market they had never touched before. The sales team was active but directionless, chasing leads that rarely converted and working without a clear profile of who they were actually selling to. There was no shortage of effort, just a lack of focus.
The turning point came when the team stepped back and rebuilt their approach from the ground up. That meant getting specific about who the right buyer was, what problems actually mattered to them, and how to reach them in a way that felt relevant rather than generic. With a tight timeline and no room for guesswork, every decision had to be deliberate.
What followed was a structured push across research, messaging, and outreach that replaced scattered activity with a process that could be tracked, measured, and improved week by week. Within 90 days, the results were clear. Fifty high-value leads converted, a new market vertical open for business, and a repeatable system the team could keep using long after the project wrapped.
(02)
Clients Goal and Challenge
Client’s Goal
The client wanted to grow beyond their existing customer base and generate qualified leads in a new industry vertical, without adding headcount or overspending on budget.
Challenge
The biggest roadblock was a lack of market intelligence. No existing relationships in the new segment, no proven messaging, and a tight timeline to show results. Every outreach attempt before this had fallen flat with low response rates and no clear conversion path.
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(03)
Our Process
Business Development Strategy
1
Market Research and ICP Definition
Pinpointed the highest potential segment by studying competitor gaps, buyer behavior, and deal size. Built a focused Ideal Customer Profile to guide every outreach decision.
2
Outreach Infrastructure Setup
Built a targeted lead list, wrote messaging tailored to real pain points, and set up tracking to measure response and conversion at every stage.
3
Execution and Iteration
Ran structured outreach across email and LinkedIn. Reviewed performance weekly, dropped what was not working, and doubled down on messaging that got replies and booked meetings.
4
Pipeline Conversion
Moved qualified prospects through discovery calls and proposals using a consistent follow up cadence, converting 50 leads within 90 days.
(04)
Result
10 High-Value Leads Converted in 90 Days
Within three months, the client went from zero presence in a new market to a fully working pipeline with real momentum behind it. Fifty high-value leads converted, but the number alone does not tell the full story.
Before this engagement, the team was putting in the work without much to show for it. Cold outreach was going unanswered, follow ups were inconsistent, and there was no clear way to tell what was working and what was not. By the time the 90 days were up, that had completely changed.
The client walked away with a targeted lead list they could keep building on, a messaging framework that had been tested and refined through actual conversations, and a follow up cadence that removed the guesswork from pipeline management. Every piece of the process was documented so the internal team could run it independently without starting from scratch.
More importantly, the new vertical that once felt like a risk had become a legitimate revenue stream. The relationships built during those 90 days were already opening doors to referrals and repeat conversations, giving the client a foothold they could grow from steadily.
The goal at the start was to hit a number. What the client got was a system, a market, and the confidence that they knew exactly how to do it again.